Part IV: Having Dialogue: Online Marketing and PR
In This Part
- Staying close to your customers with your B2B website
- Using precisely targeted PR
- Embracing social media
It’s time to delve into the importance of online marketing and PR and explore the newest opportunities available for B2B brands. Websites and online applications are by far the most important tools for B2B brands – in fact they’re the centre of the B2B marketing universe.
In Part IV we show you how to develop a contact strategy with your website at the heart of the dialogue. And we embrace the new kid on the block – social media. This revolution for B2B PR enables brands to target and build relationships with key stakeholders in a new and completely informal way. Embrace it with us, or risk getting left behind!
See how we've done it
Beat the wolf
Digital and social media helps Corus Colors conquer the building envelope market
View case study