Part III: Contacting Your Market Creatively
In This Part
- Prioritising your marketing efforts
- Choosing the right channels
- Coming up with creative ideas
Most B2B marketers say that creativity is both desirable and achievable. Yet most websites, exhibitions and magazines read like a who’s who of marketing clichés. Why the contradiction?
Because a B2B creative idea is hard to get right unless you know what you’re looking for. In Part 3, we reveal the benchmarks against which all creative ideas should be tested, and how to take your message to market effectively. By prioritising your most profitable contacts, working out the key messages for each and developing a channel plan that acknowledges their preferences for sourcing and receiving information.
See how we've done it
The Mechtopus
Engineering extreme creative for the Oil and Gas industry
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101 Clichés
IAS takes a stand against B2B’s most notorious creative faux pax
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