B2B Marketing for Dummies

Smart thinking, simply put by IAS

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B2B for Dummies has something for everyone with an interest in B2B marketing

It's a practice notorious for complex challenges. But that doesn't mean we can't solve them in a straightforward way. This book answers the problems that anyone working in marketing may face when dealing with B2B brands. It uses plain terms, fun examples and takes you through the challenges in a logical order. However experienced you are, from student to CEO, you'll enjoy this fresh look at B2B Marketing from IAS.

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